Audio version of this blog post (recorded in my car):
I posted the above audio clip from a Voice Memo taken on my iPhone while driving back from getting a coffee. I felt compelled to just shoot a quick “thanks” to you on this lovely Friday in Tampa.
I started listening to your stuff probably about a year and a half ago.
It started out because I wanted to grow my digital media “side hustle” and I was looking for tactical advice which you often provide. I like that stuff – like the $1.80 strategy for Instagram has helped me get a few hundred followers since hearing about it. You saying just to “put shit out” because you never know what’s going to pop. That has helped me too.
DM’ing people on Instagram has gotten me far. Really far actually. It’s gotten me to collaborate with an NFL player in Tampa. It’s gotten three guests on my podcast who each have followings of in the 300-600K range, increasing my exposure right out the gate. Literally just because I felt like I had permission to DM anybody and everybody, which now I do constantly. So apologies to the celebrities who get DMs from me but thanks to Gary.
So don’t get me wrong – your marketing advice has helped me immensely.
However, it’s the mindset stuff that is fulfilling your goal of having a legacy. It’s happening.
My confidence has changed since listening to you. I think I always had it deep down. I was always confident in myself internally, thought I was smart and knew that I knew what I was talking about. But I always saw it as douchey or weird to put out a ton of business content when my audience was primarily my friends. I also was a perfectionist, worrying about saying “um” too much and worrying about special effects, perfect-looking graphics, and crisp audio quality. But not anymore. So you’ve basically taken the confidence I’ve had deep down and pulled it out of me, which I appreciate so much.
On top of that, you’ve taught me empathy which nobody has ever taught me before except for my dad. My dad helped instill that in me subtly over time, so I think that’s why I had the “seed” of empathy in me already and why it was so easy to apply to my life once you forced it into my brain every day on your podcast. So thank you for that as well. It’s a lot easier to just move on from things, or be optimistic, when you just understand that people might be going through something, might have had a crappy childhood, might have gotten a flat tire that morning, or might be having a bad business month. It’s faster to just move on and it makes life easier for both people involved.
Finally, the kindness. That’s actually what propelled me to send a “Thank You” to you. I always knew, from childhood and church, etc. that kindness was a life essential. But I never realized how much it changes the game when you’re intentional about it. Random acts of kindness are now a part of my regular day-to-day life. Randomly supporting somebody’s content on Twitter. Randomly shouting people out. Randomly paying for somebody’s coffee. Getting coffee with a 23 year old dude who wanted advice looking for marketing jobs here in Tampa. I think you are helping grow the kindness in me and bring it out much more than it was before.
Your goals of leaving a lasting legacy are working because I’m going to do them.