5 Highly Recommended Business & Marketing Books for 2018

business-books-2018

Want to start off your 2018 on the right foot? Maybe you said for Lent you wanted to read more books? Well, look no further – because I’ve put together my top five recommended books that I would consider motivational and inspiring in the areas of marketing and business. These will completely change your mindset…

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6 Things To Do Before You Run Paid Ads

paid-ads

The power of paid ads is unbelievable if you use them right. I’ve realized that paid ads aren’t something you just want to dive into without being prepared. When you are spending your hard-earned money and reinvesting it back into your marketing budget, you want to be confident that you’ll see returns. You can quickly…

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10 Steps to the Perfect Content Strategy for Your Business

Content strategy and why it matters.   We are currently experiencing a marketing era where content (alone) is no longer king. Content combined with the right content strategy has taken over the throne. Content would be king if we didn’t have the internet and there weren’t millions of new blog posts, articles, and infographics coming…

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If I Owned A Law Firm, This Is How I’d Approach Facebook Ads

law-firm-marketing

Facebook marketing for law firms…   According to the latest research, Facebook now has over 2 billion monthly active users. Not just users who signed up – these are ACTIVE users. People are checking Facebook constantly and spending a significant portion of their day on the platform. Yet, so many companies, law firms included, continue…

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7 Things an NFL Veteran Taught Me About Starting a Successful Business

Thinking about how to start a successful business? Well, trial and error isn’t always the best approach.   As an experienced digital marketer, I always find it necessary to network with people who have seen a great deal of professional success. As much as I love to take a trial & error approach and do…

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20 Common Marketing Shortcuts That Do More Harm Than Good

marketing-shortcuts

Taking marketing shortcuts.   Marketing, although a crowded market in terms of people with “expertise” – it is actually a difficult / tedious field. As a result, various marketing shortcuts have become popular that people use to be more efficient with their time. However, some of these “shortcuts” are really just incorrect and in many cases are…

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11 Convincing Reasons To Use WordPress For Business Websites

WordPress for Business   There are a ton of options out there for building and managing a website, but after trial and error with most of them, I am a strong believer in WordPress for business. Before diving into why, let’s look at a few of the other routes you can take first.   Alternative 1: Hire a…

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4 Reasons To Promote Your Local Business On Paid Search

Local internet marketing is so important.   Local business owners are constantly searching for new ways to promote their business to people nearby. Some of these methods can be very costly and inefficient. With certain forms of marketing like radio or television, you have to hire people to be in a spot, produce it, and often…

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Google Analytics for Small Businesses: 8 Reasons You Can’t Ignore It

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You need to be using Google Analytics for small business.   I cannot stress enough the importance of Google Analytics for small businesses, especially those who rely heavily on their websites in some form. When you are a small business and you’re dealing with growth as well as competition, you need to understand your website…

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25 Questions to Ask Programmatic Media Vendors

programmatic-media-buying

Dear Programmatic Media Buying Professionals,   Or just anyone who wants to start doing programmatic media buying – this post is for you. As somebody who has worked in digital media now for several years, I’ve found that it can be difficult when vetting different digital ad vendors because they all sound so similar. Often, media…

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